Ford’s Cobra Jet – What took them so long?

Credit Bob Tasca of Tasca Ford, Hot Rod Magazine and loyal fans for the Cobra Jet. Without them? We might never have had this icon!

Sponsored By Kentucky Mustang Automotive – www.kentuckymustang.com

The most significant street performance engine from Ford only arrived after pressure from dealers and customers – why?

Most people who follow Ford’s performance engines and their application in both the Mustang and the Fairlane-Torino are somewhat baffled as to why the FE didn’t appear in these cars with the onset of the GTO – and then when it did it was really not competitive with any  of the Mopar and GM  cars. Worse, the year of the Fairlane GT was also the year that the 428 CID FE “Police Interceptor” appeared – the engine that spawned the Cobra Jet!

There are two issues associated with the this – one being the chassis designers did not anticipate the need for big CID – and two being the lack of understanding of the market that comprised what we now call the “muscle car”.

We have two related stories, one about issues with the 1962-65 Fairlane chassis, that we covered in “Ford Fairlane Grows Up in 1966”  and the most important part – the engine – that we’ll discuss here.  And trust me, why the Cobra Jet didn’t appear earlier was a lot more complicated than just stuffing the most bad-ass block you have in your new pony and mid-size car.

The King – the 427

A 1963 427 CID V-8. It was a “top oiler”.

There’s no doubt that the Ford 427 quickly matured into one heck of a performance engine, and the path to that famous block needs to be not only traced, but also explained why Ford worked so hard to make it a powerful and tough engine, and why it only showed up in race form in the large car (excepting the total race bred Thunderbolts and the few ’66 and ‘67 R-Series Fairlanes).

As you may know, the famous 427 first appeared in 1963, but in its first iteration, it was nothing more than a larger 406 CID cross-bolted mains performance block. It was what is known as a “top oiler”  – a derivation of the passenger car engine that sent lots of oil to the camshaft to keep the hydraulic lifters happy. In 1964, after some failures in NASCAR, and recognizing that mechanical lifters didn’t need as much oil as the main and rod bearings, the “side oiler” was born”

That engine grew in sophistication to the point that it was bullet proof and it developed huge power. By 1964, if you ordered a Ford 500XL with a 427, you were assured of a hefty street piece. In 1964 and 1965 many improvements were made, including “side-oiling”.

For 1966 – The Big Question

The 1966 Fairlane GT 390 CID V-8 was a passenger car engine with a more aggressive camshaft.

What happened to the mid-size Fairlane and its ”performance” engine?

With that “big bopper” 427 out there in 1966 when Ford’s mid-size muscle appeared, how did the Fairlane end up with a barely warmed-over passenger 390 CID instead of one or more of the potential performance pieces sitting on the shelf? Think of its competition: Mopars with the 426 Street Hemi, Pontiac and Oldsmobile with their Ram Air big blocks, Chevy with the 375 HP 396 . . .  The 1966 Fairlane’s over-hyped passenger car 390 CID V-8 was “meat” for all these cars.

And  it stayed that way into the 1968 car year, with Torino and Mustang stuck with this engine – an engine so tame that Bob Tasca pleaded with Ford management to do something.  If it weren’t for him, Hot Rod Magazine, and loyal Ford fans (I was one) writing to Ford, the Cobra Jet doesn’t happen.

Before we go any further, let’s examine 1) the growth of the FE as a performance engine, and 2) the perceptions of performance at Ford from the outset of 1958 until the Cobra Jet arrived – and even why the 428 CID was selected rather than the 427, for what became the Cobra Jet engine. We’ll trace the growth of the FE from its beginnings in 1958 as a 332-352 CID V-8 until the mighty 427. And we’ll also talk about the mid-performance FE engines, and they whys and wherefores for each design.

Ford’s Performance FE blocks: 1958-1968

1958 – 1959

A typical 352 CID V-8 , Circa 1958-1960

With the introduction of the FE in 1958, Ford had big performance plans for this block – but something stuck a wrench in the monkey works – the Automobile Manufacturers Association’s famous “Racing Ban”. It happened in 1958 – long before the muscle car wars, but it affected the future of Ford performance products.

Take a look at this article in Wikipedia to understand the whys and wherefores of the Ban, and know that the result was that ONLY Ford took the ban seriously, thus, the true performance version of the 352 CID FE was shelved.

In 1958 and 1959, a “Police Interceptor” version was developed, but it was just the Edsel 361 CID FE block – a 303 HP passenger car version with no other changes other than the increased CID over the 352.

1960

The 1960 360 HP “Interceptor” 352 CID V-8
The grandfather of the 427.

While Ford didn’t officially renounce the ban until 1962, prior to that, the engineering department was hard at work developing the 352 as a race engine –  as originally considered in 1958. In 1960, they released a true “Police Interceptor” version developing 360 HP.

It had all the goodies – better flowing heads, a super hot mechanical camshaft, and an aluminum “low riser” intake with a 650 CFM Holley performance carb.

This was the granddaddy of the 427. Learn about it HERE.

It had all the good parts and pieces, and it was more than competitive, even though only a few were sold to the public (like your Editor).

1961

The 1961 390 CID 401 HP V-8 was competitive 
with all other makes this year.

With the release of the 390 CID FE, all the parts and pieces from the 1960 352 CID “PI” were grafted on to the the new engine.  It was rated at 375 HP and competitive in NASCAR and at the drag strip – wh. Mid-year, the three 2-barrel 401 HP version arrived – to the surprise of many. It is also said that this engine forced Chevrolet to release the 409 CID V-8. See info about the 375 and 401 HP Ford engines HERE.

Along the way, the “Police Interceptor” or “Interceptor” monikers were no longer associated with the race engine. It would now be denoted by its CID and/or horsepower. A mid-performance 390 CID appeared, now using the “PI” or “police Interceptor” nomenclature. The PI sported a larger 4-barrel carburetor and right away – a stronger 286/286 degree mechanical cam. Initially, this PI V-8 was otherwise the same as the passenger car engine, but the cam woke it up considerably.

Significant was that starting this year, we can truly say that Ford was dedicated to “win on Sunday – sell on Monday”, with Fords vying for the winner’s circle in both NASCAR and other circle tracks as well as the drag strip.

1962

The 1962 406 CID 405 HP V-8 was little changed over the
previous 390. Cross-bolted main bearing caps appeared.

This year, the FE grew to 406 CID and except for a few minor pieces, it was an upgraded 1960 and 1961 race piece. In drag racing, while competitive, it started to lose its advantage over the larger and more race bred Chevrolet, Pontiac , Plymouth and Dodge “Super Stocks”.  In NASCAR, the engine held its own, being only held back by the fact that Ford had abandoned the semi-fastback roofline for a formal “square back” design. (The manufacturers were beginning to recognize wind resistance).

Mid-year the famous cross-bolted mains appeared in the 406. It was still a “top oiler”, however. Learn about that design feature HERE. But the handwriting was on the wall, the engine needed more parts and pieces to compete with the Chevrolet, Pontiac and Mopars.

On the street engine front, the PI returned, with no changes. It was not increased to 406 CID.

1963

How Cross-Bolted main bearing caps worked

This is the year Ford got serious. After the rescinding of the racing ban in 1962, Henry Ford II instructed engineering that Ford must dominate in all forms of racing. Understand that at this time, the Mustang was still a concept and the Fairlane was merely an upsized Falcon. Emphasis was on the big car and the big block.

Ford was dabbling in the 260 CID V-8 in the Falcon Sprint and had developed a Hi-Po 260 for Shelby for the Cobra, but there was no viewpoint that suggested the FE would go anywhere near the mid-size car, and no idea that it would ever end up in the Falcon/Mustang. The mid-size Fairlane only received a 164 HP 260 CID V-8 as its performance option.

The FE, however, went into full development. Initially, it was only an increased CID over the 406, but soon it began to be the 427 we all know. The cam went from 306 degrees to 324 degrees, the heads were improved, and the intake was redesigned. Of course, at the drag strip, two 4-barrels showed up for the first time.

Two engines stand out besides the 427 for this year.

  • The 390 CID PI engine, which remained the same as in 1962, but now was available to the average customer, and
  • The “M” Series 390 CID 340 HP version exclusive to the Thunderbird. It used the 406 CID performance cylinder heads of the 1962 FE, the 1961-62 three 2-barrel manifold from the 390 and 406 CID race engines (slightly recast for fitment), and a hydraulic lifter version of the PI camshaft. Although saddled with the 4,560 lbs. weight of the T-Bird Sports Roadster, and a 3.00:1 rear gear, it was very perky.

1964

Arrow denotes the significant difference between the original Hi-Po 427 head and the “Mid-Rise” piece.

The 427 continued initially the same 1963 parts and pieces, along with cross-bolted mains. In January, “Mid Rise” heads and other goodies arrived. The 427 was still only available to the public in the full-size Fords, and the street version did not see the new cylinder heads. For Racers only, the 427 found its way into the Ford mid-size “Thunderbolt” drag-specific race car. It was hand-built to attack the NHRA super stock class. See info on it HERE. Ford was serious enough to build 200 units to ensure it would qualify as “stock. Regardless, none were available to Joe Public,

Mustang was introduced in April of 1964. But it and the mid-size Fairlane would have to do with the 289 CID 271 HP  “Hi-Po” as their performance engine. This was due to the engine bay size that would not allow the FE to fit, AND Ford’s perception that 271 HP was more than enough for a small car.

But this year the new mid-size GM cars appeared and unlike the Ford version, they were full-frame smaller versions of the large car, all capable of fitment of their full-size engines. And as a shock to the marketplace, the GTO appeared– a car that would revolutionize street car performance for the next 10 years and spawn the concept of the mid-size “muscle car”.

Ford was so stunned by the huge success of the Mustang that they took little notice of the GTO. They were working at new designs for 1966 and 1967 that would allow the fitment of the FE, but it was not considered essential.

The large car’s 390 CID PI continued as before –  still with the strong mechanical cam. The “M” Series Thunderbird 390 disappeared – mostly because of slow sales.

1965

Plenty potent- the big bad boy 427
could turn 14 second ETs!

For Ford, nothing changed regarding engine availability. But at GM and Chrysler, the mid-size cars got hefty performance options and were selling like hotcakes. Ford muddled along with the big car as their performance leader.

The Mustang got plenty of press and sales, lulling Ford into complacency – ignoring the Muscle Car phenomenon. The Fairlane sold well but was not competitive in the street or in drag racing from a performance point of view.

The 427 stayed the same – and in the racing venue got more and more performance pieces including “side-oiling”. See this article on the the improvements HERE. In fact, in NASCAR, Ford won the manufacturers title and Ned Jarrett won the driver’s championship in a Ford. Plans were made for an assault on LeMans using the 427 in the Ford GT. Shelby announced the 427 Cobra.

Things were looking good on the race venue, but on the street – unless you could lay down $4500, and loved a car with a 119 inch or better wheelbase, you were out of luck. See a 1965 Ford Full Size Test HERE.

1966

Sticking the 427 in the Fairlane resulted in a sure winner.
Unfortunately few got to experience the thrill. 

Ford entered the mid-size muscle race with the new Ford Fairlane GT and Mercury Cyclone.  On paper, it was competitive – 390 CID V-8, mid-size body, nice looks, and go fast goodies. But the 390 that Ford chose for the powerplant was, for all intents and purposes, the 1964 Thunderbird “M” series engine without the three 2-barrel manifold! If you are interested, check out “Why didn’t Ford Offer the 3 two-Barrel manifold on the Fairlane GT?

Meanwhile, the old PI engine received new life by moving to 428 CID and it received a mechanical camshaft version from the old 390-406 performance engine (306/306 duration). Rated at 360 HP, this engine was a stormer, though only usually sold (unless you were in the know) to law enforcement. And unfortunately, it still was only available in the BIG car. There was a tamer 428, usually found in the equivalent of the 500 XL called the “7-Litre”, however that version used the standard 390 CID passenger car hydraulic camshaft. For Specs on this motor, view the 1966 Ford Full Size AMA Specifications Sheets HERE.

In this year, the Fairlane GT and Cyclone did receive the bad-ass 425 HP 427, but these were delivered to race teams for drag racing and to compete in NASCAR. This was due to the reason that Ford wanted to drop to the mid-size car’s wheelbase (and weight) that were found on the Mopars that were racing. While advertised for sale, you had to have factory connections to get one. A few found their way into the muscle car wars. See this Hot Rod Magazine Article on the car HERE.

1967

While hyped – the “R” series 425 HP 427 found its way into few Fairlanes.

All things remained the same for the mid-size Fords and Mercurys, but now the Mustang was also “expanded” in width to receive the FE. But once again, all these cars received the rather pedestrian 390, in fact, more realistically rated at 320 HP. A new engine appeared as generally available, however, and hope was raised – a 427 CID 425 HP version was advertised that everyone could buy (See this Ad) .

But while the 427 425 and 410 HP engines were listed in the brochures, they were only available to racers once again. Late in the year, a “tame” version, using the side oiler block but drilled for hydraulic lifters in the top oiler gallery was mentioned in literature. It used the same hydraulic camshaft as the Ford Fairlane GT and the Mercury Cyclone. It was only fitted to the 1968 Mercury Cougar. None were fitted.

1968

1968 Fairlane-Torino power teams – from the early Brochure. later issues removed all reference to the 427.

We all know what happened this year, and we won’t go deep into the struggle to get the 428 into the Mustang and the Torino as the Cobra Jet. It seemed so simple, because by this year the PI engine had the same hydraulic camshaft as used in the GT FE but it had better heads and valves. It was a simple “drop in” that finally became the famous Mustang and Torino performance engine. (as a sidebar, the PI when fitted to a full-size car was rated at 360 HP).

This 427 was rated at 390 HP, and it would have made the Fairlane at least equal to the GM muscle and not far below the Mopar street Hemis, but it cost $750 over the base GT engine and was only mated to Ford’s automatic transmission.   The “tame” hydraulic lifter 427 was initially advertised as available in the Torino once again and in the Mustang, but it was never fitted. The Mercury Cougar did receive this engine – but only about 100 were fitted.  If you are interested in the performance of this unique 427, you may see a road test in a 1968 Cougar HERE.

With all those performance resources – why did it take so long for the Cobra Jet?

Ford Loved NASCAR and NHRA

From the outset of Ford’s decision to return to racing, their concept was to race in NASCAR. At the time of their return, “win on Sunday, sell on Monday” was the mantra of all US auto makers. In 1963 Chevrolet unveiled the “Mystery Motor”, the precursor to the Big Block “Rat”. And in the previous year Pontiac had unveiled the 421 Super Duty pure race engine.

Even in drag racing, it was the 409 vs. the 406, the 426 vs. the 427.  All focus was on racing victories because the muscle car did not exist.  Ford invested millions in racing victories and even had a special division devoted to triumph in this sector.

Publicity and advertising was all built around the FE when placed in the full size car. Even when Ford stuck the performance 427 in mid-size cars it was not to deliver a car for the public, it was to garner racing wins. Offering the “tame” 427 in the Fairlane and Mustang was only to certify the block for racing – not for John Q. Public.

Ford Loved the Full-Size Car

Ford perceived the full size car as the image builder for the entire line. In 1960-63 this was true for all manufacturers. It is only by a twist of fate that found the RB block in Mopars – they had reduced their wheelbase in 1962 in a mistaken idea that the Chevy Nova was going to be the replacement for the standard Chevrolet. In fact, they did not begin to call their mid-size cars “intermediates” until 1966.

For Ford, the Galaxie and the 500XL were decked out in performance cues beginning in 1962, and the XL would be the performance image leader all the way through 1965. In 1966, when the “7 Litre” bowed for the full size car, it was still advertised as Ford’s performance leader, even when the Fairlane GT arrived.

The muscle car was an enigma to Ford.  Worse, the FE would not fit in the mid-size car developed in 1962 from, believe it or not, the Falcon.  See Ford Grows Up in 1966. The stunning success of the GTO, 442, Gran Sport, and SS 396 caught Ford flat-footed. Their response was out of surprise rather than marketing development. In fact, Ford’s 1966 change to a larger body was in response to buyer demand for a bigger mid-size car, not to compete with the GTO.

Ford’s Sales Success with the Mustang

The huge success of the Mustang also clouded Ford’s vision of the marketplace and stuck the Fairlane as a “nice, but not necessary” adjunct to aa car that was the best-selling US vehicle – ever. The 289 CID Hi-Po gave thrilling performance to the Mustang, and when installed in a Fairlane it was a rapid machine, but it could not perform like a GTO.

As long as Mustang was selling like hot cakes, Ford had little interest in mid-size muscle.

The Success of the Shelby Cobra and the Ford GT

In the sports car market and in the sports racing venues, Ford’s support for Carroll Shelby resulted in huge victories. Even as the Fairlane GT was release in 1966, Ford scored the  astounding victory at LeMans and followed it up the next year.

These heady wins received huge press coverage, but resulted in no mid-size sales increases!  In fact, while other makers were seeing successive rises in this marker segment, Ford mid-size sales remained static.

The Hubris of Success

Henry Ford’s mandate – made racing the premier marketing effort

“We are in the business of selling cars. Racing [them] creates a youthful image for us.” — HENRY FORD

When Henry said, in 1962, “we’re going racing”, this was viewed as a mandate. It was a given that the racing was going to be Ford’s performance marketing program. Huge sums of money was given to the project, and Jacque Pissano was made Director of Special Vehicles Activity, overseeing all aspects of Ford racing. Jacque pushed Ford into all forms of racing from road rallies to NASCAR to Indianapolis to Le Mans.

Unfortunately, Jacque did not consider racing in the “stock” classes where the Fairlane and the Mustang competed with street cred with all the muscle cars. He interpreted “racing” as where the big money boys played. When he considered drag racing, he considered Super Stock and A/FX as where money should be spent. To his mind, shade tree mechanics didn’t buy new cars – and that was where he was wrong.

Jacque controlled not only the racing budget, but his job was to see that wins and achievements made it into advertising. The successes came so quickly and with such frequency, that this activity dominated all Ford’s Advertising. And since most of the victories occurred with the venerable 427 – the idea of placing it in a street car for the masses seemed absurd to Jacque.

Mustang sales should have taught he and Ford marketing that young people were buying new cars and they’d better be as “sporty” as the competition. When they weren’t . . .

All the Elements were There . . .  and Finally

Fairlane GT sales took off . . . and then plummeted

When the Fairlane GT and GTA arrived in 1966, sales hit 37,342 units – all 390 CID equipped.  But in the midst of Ford’s last victory of 1967 and certainly in the glow of the 66 victory of the previous year, sales dropped almost in half to 20,787! The sharp rise of Mustang sales also tailed off in 1967, by almost 155 thousand units! So apparently, success in racing wasn’t spurring performance car sales.

Meanwhile in the big car ranks,  there were a grand total of 70 R-code (two 4-barrel – 425 HP)  and 19 W-code (one 4-barrel – 410 HP) 427s produced in the Ford full-size car lineup for the 1967 model year.

To put it in perspective, 25,333 much higher priced Olds 442s left the factory, 81,722 GTOs were sold, 59,901 Plymouth GTX/Road Runners were delivered,  25,969 Dodge R/t and Chargers were produced, 19,082 luxurious Buick GS 340s and 400s met customers and Chevelle SS 396 topped out at 63,006! And Camaro, just introduced, sold 220,906.  When your mid-size/low price performance car barely beats out high-priced Buick, there’s a problem brewing. To the mind of the guys and gals on the street, professional race wins might have been prideful, but it wasn’t moving street muscle.

Something had to give and Something did – the Cobra  Jet!

Thank you, Bob Tasca and Hot Rod Magazine

 

 

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