1964-1970 GTO vs. 2004-2006

Icon or pretender? Which one was the best at what they did? Which one would you want to own as a daily driver?

GTO:  The Icon – 1964

“GTO”   Does one have to say any more than that to evoke images of power and performance in the muscle car era? Whatever you brand loyalty, you cannot say that the GTO was not the icon of the mid-size performance car of the 1964-1970 period. Not only did Pontiac define what we later came to call the muscle car, but during the initial period of that time – on the street – Ram Air GTOs were a force to be reckoned with.

But consider Pontiac’s dilemma in 1964. As the performance brand designee for GM, suddenly NASCAR and professional drag racing was cut off by a GM “no racing” edict. And GM was so serious that they pulled the rug on privateers and other previously supported organizations. John DeLorean, Pontiac’s General Manager, had to come up with something to energize the brand without incurring the wrath of management.

He and Jim Wangers, the head of marketing for Pontiac’s Ad agency had enough savvy to know that the emerging “youth market” needed to be promoted to, and while the Grand Prix and Catalina could be had with the awesome HO 421 powerplant, but it was just too expensive for the market they wanted to target. The new mid-size Tempest, that had been launched in 1961  was selling well to younger audiences – especially the 326 CID V-8 version. With the all-new mid-size car arriving in 1964, the stage was set for an opportunity to add some zest to the the new car and entice younger buyers over to Pontiac.

But the 326 CID, while perky, wouldn’t deliver the power they envisioned without modifications that would make the car not “streetable”. The venerable 389 CID V-8 was tried and true and in “Trophy” form was perfect for the job, but . . . GM had decreed that cubic inches in the mid-size car could not exceed 350 CID (don’t ask, it was bureaucracy at work).

After some head scratching, DeLorean and Wangers figured out an answer – they made the engine an option – not a model . . . and the rest is history!

 

Jim Wangers with the 1964 Pontiac GTO

1964 versus 2004 – Can they be Compared?

The muscle car era GTO is iconic, known throughout the world, and venerated by many, but the reissue from 2004 through 2006, not so much. Is the newer car a dud? Or maybe ill timed? Or maybe at the wrong time in the wrong place? Or maybe it just has a different following among different enthusiasts.

The Early GTOs

We all know how the GTO hit the scene – with plenty of performance punch, and a reasonable price tag that allowed young people to grab onto one. Some of the GTO’s early performance was hyped – after all the two original cars loaned to Car and Driver had 421 HO engines in place of the 389 CID version, but regardless, a stock Tri-Power “Goat” could get it done on the street scene.

And Pontiac added more and more go-fast goodies as the competition came around. If you were sporting a ’67 Ram Air GTO, you weren’t afraid of much other than a Hemi GTX, and that ain’t bad, brutha. Pontiac was very smart about options on the GTO, in fact, by 1968 you could order a GTO with a “Regular Fuel”, two-barrel carburated, 265 HP V-8! From hefty Ram Air to lowly 2-barrel carbs – with all sorts of options, configurations and body styles, a young person could equip their GTO however they wanted. Pontiac set the stage for this approach early on, and never looked back.

The muscle car era car always had top level performance options. even when the The Judge was released, it may have been a flashy looker, but its standard engine was the base Ram Air offering. Heavy duty brakes, choices of transmissions, alternate wheels, even interior layout were all available. And the GTO was the first to offer a hood mounted tachometer, a Hurst “his/hers” auto trans shifter, and a sealed air box on the Ram Air cars before anyone else.

The 2004-2006 GTO

When Bob Lutz thought it appropriate to reissue the GTO back in 2002, times had changed. First, Pontiac was not a unique Division of General Motors. Pontiac was basically a brand sold and managed by a conglomerate organization of Buick, GM and Pontiac. Think how diverse those brands are and were and how adopting a “vision” among vehicles such as pickup truck and luxo-barges would fit in the culture. Worse, GM had determined that Pontiac should be a mid-market brand with little thought of performance, especially since the Trans Am had just been cancelled.

Lutz was old-school – he knew performance sold cars and created excitement even for the person who was drawn to the showroom by excitement, but instead bought a van. But GM was lost, thinking that if someone wanted performance they could either have a V-6 Grand Am or a Corvette.There was no way Pontiac was going to get engineering money for a project like that – and besides all R&D dollars and cents were being spent on the Solstice “sports roadster” project.

But “down under” in Australia, GM’s Holden subsidiary had no qualms about performance. They were locked in a battle for sales supremacy with Ford of Australia and both went for the knockout punch with horsepower – pure and simple. Holden made a 4-door rocket ship called the Commodore and a 2-door called the Monaro – both with Corvette power, IRS, an excellent handling chassis and great interior.A drive in one convinced Bob Lutz that this car could do the trick for Pontiac. It was an inexpensive way to inject some performance in the brand at a time when Mustang ran wild and Chrysler was going to release the Hemi-powered Chrysler 300 and the Dodge Charger.

Lutz convinced GM that the Monaro should be imported and badge-engineered as the GTO. It was an inexpensive approach, but it had some warts as the Monaro was designed and styled in the late 90s, and many of the parts and pieces unique to the Holden line would have to be imported and stocked in the Pontiac service bays. From the moment the car was conceived as a GTO, it was conceived as a stop-gap, with the idea of a 2008 Sigma-chassis (think Cadillac CTS-V with two doors) GTO to come.

Can We Compare Them?

We’ll go on a bit in our Fact Sheets and Road Tests to tell the true performance tale, but be sure of this the ’04-’06 GTO was a performer! No lie, this car had plenty of power, it was fast, it could handle, it had a wonderful interior. It sold only 40,808 cars in the three year span, so from a popularity standpoint, it didn’t come close. But 2006 was not 1966 when it came to sales at Pontiac.

Let’s Talk Configuration

One of the things about back in the day was that many people walked into a dealership, sat down with a salesperson and ordered car, from chrome fittings to wheels and tires – and everything in  between. In today’s world – and even more so in the case of the 2004-20056 GTO things are different.

In the old days, you could equip your Pontiac GTO from a myriad of models and options. GM said that it was possible to order 5,000 cars and no two could be alike! In the case of the new GTO, the cars were built in Australia, and there was little chance to build a specific car. Not only that, but there were only a few options to select from. Color, interior, wheels and choice of transmission were about all you could get.

So when we vote for configuration, the win has to go to the muscle car era GTO.

Looks

The look of a car is mostly in the eye of the beholder. But let’s do this – let’s look at the cars from the perspective of the times. Without belaboring the point, there is little question that the 1964-1970 GTO was always ahead of the curve in the striking styling. The 1968 GTO’s Endura front fascia was earth-shattering when introduced, and the car has more of a futuristic appearance even today.

The 21st Century GTO takes another loss in this regard. One of the most panned things about the car was its dated, 1990s design – and worse, it had absolutely no performance cues. Back in 2004-2006 every single magazine said “dull”. Some said “salesperson’s car”. All said that even the addition of the scoops on the hood – while intending to give out a performance image – were too  subdued. It was so bad that Pontiac offered a “Sport Appearance Package” for a car that was supposed to be sporty from the outset.

The votes are in – the muscle car era car wins this segment hands down.

Performance

This is where it gets interesting. The new car is faster, easier to drive and sticks to the pavement like glue.The interior is modern and informative and comfortable. The engine is quiet but hugely powerful, making much more true horsepower. The brakes are superior and hugely competent. The steering is responsive,  direct and precise.

The muscle car era GTOs were excellent performers for the day – and were capable of outclassing 80% of their competitors. Judging them in the time, they were very capable and fast. But the new car would kill the old car in every performance category and deliver almost 150% better fuel mileage.

In this category, the win goes to the Aussie.

Comfort

Once again, comparing comfort is a no-brainer. The new car is quieter, its interior is well above the earlier car in accoutrements, the seats are leather, and supportive, there is much better audio, and the seating position can be adjusted to fit any size human. While the old car had good bucket seats, and air conditioning could be ordered on some models, the audio – even with the best option would usually be drowned out by squeaks, rattles, vibrations and muffler noise.  Now you might like all those audio embellishments, but that’s trying to relive the olden days.

Let’s face it, the new car is a hands down winner in this category.

The Verdict

And the verdict is . . .  ahhh, we’re not gonna say it, but we have to – the older GTO is a winner – because it challenges your senses, it grips you by its visceral jaws, and makes you love its crude and guttural approach. The new car is a better car, but is it a better fun car? In our opinion, no. But if you’re going on a 1,000 mile road trip, maybe that 21st Century piece might be what you want. If you’re going to a car show, the old Tiger is the better by far bet.

 

PONTIAC GTO/GT-37 GUIDE

By Eric White*
Every single fact  and part number!

Covers 1964-1974 & 2004 GTO and 1970-1971 GT-37. 126 pages • Downloadable PDF

$19.95  *$5 goes to the Auto History Preservation Society in Eric’s name!

CLICK HERE to Buy!

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