1953 Hudson Cars Fact Sheet
Hudson Tries
to Go Small
Hudson’s market share was shrinking. In an ill-conceived attempt to grow sales, Hudson doubles down on an all-new car – in a market that don’t understand – at the expense of the car that is the most popular with their buyers.
General Year Information
A downsized Hudson arrived this year, called the Hudson Jet. It had styling that would be mimicked by the rest of the line in 1954. The Pacemaker was gone, replaced by a new, lower level Wasp. The upper level Wasp was now called the “Super Wasp,” and it moved into the former Commodore 6 slot that was also dropped. The Hornet now supplanted the Commodore 8 completely – retiring that nameplate along with the 20-year (from 1932 until 1952) old and out-dated L-Head 8-cylinder power plant.
The consolidation of lines and the removal of the Commodore Six and Eight allowed for less tooling in the Wasp-Hornet lines and should have saved money. The problem was that production kept dropping even though the cars were considered popular. Dated styling and the lack of an OHV V-8 were killing sales.
At the root of the lower production was Hudson’s lack of investment dollars when that trend to V-8s and almost annual and more modern styling was pulling the public toward the Big Three. Inexplicably, Hudson was misreading their audience and thinking that these changes weren’t needed. Sending the Jet to salesrooms where Hudson buyers wanted a more modern Hornet was a recipe for disaster. It was no surprise that with the introduction of the Jet, total production dropped. Hudson’s racing victories had buyers wanting a slick Hornet not a economy-mnded Jet.
So the Jet, smaller in size with only a 105.0″ wheelbase, fully 19″ less than the Hornet and 14.0″ less than the Wasp arrived to a dull thud. Worse, it also had less standard features and a more Spartan interior. Who was the audience? No one knew.
Models Offered
Click the Tab to See the Details
HUDSON JET SERIES 1C SIX and SUPER JET SERIES 2C SIX. The new “Jet” was marked by slab sided styling, with then conventional, for 1953, lines. As such for 1953, the Jet looked different from other Hudsons. A faux air scoop was placed at the front of the hood. The grille had a flat oval appearance with a chrome molding highlighting the upper opening. There was a base model, simply called the “Jet” though no script identified it as such. “Super Jet” in script appeared on the fenders of the upper level model.
Standard equipment on the base model included: Hudson’s “Teleflash” idiot lights, along with water temperature and gasoline gauges; “Twin-Control” vacuum wipers; defroster vents; rotary door latches; theft-proof locks; push button door handles; lock buttons; dash ash tray; wing type front ventipanes; twin stop and tail lamps; front parking lamps; manual dome light; lockable parcel compartment; twin horns; twin visors; and a lighted ignition switch. Upholstery was done in Grey weave worsted striped red and brown.
Super Jets received the following additional standard equipment: oversize tires, wing type rear ventipanes, automatic dome lamps and front seat backs pockets, coat hooks, cigarette lighter, robe hanger and ash tray. Super Jets could be had in two-tone Blue or Green woven wool upholstery, with Durafab leather grain trim.
HUDSON WASP SIX – SERIES 4C. Both Wasp models were now the only mid-size Hudson with the 119.0″ wheelbase. All Wasps still offered the Company’s traditional step-down interior. For the most part, the 4C series Wasp was a badge-engineered Pacemaker.
Appearance changes included deletion of the twin-strut grille guard and the addition of a faux air scoop on the hood. Upholstery was in Tan weave cord with red and brown stripes and Durafab trim. This base Wasp was powered by the former Pacemaker 232 CID L-head six. Notable standard equipment included a plain steering wheel, plain top fenders and small hub caps.
HUDSON SUPER WASP – SERIES 5C. The new “Super Wasp” models were, for intents and purposes, the 1952 Wasp. Super Wasps were powered by the 262 CID L-head six. The Twin H-Power option was also available on the Super Wasp.
The Super Wasps were upholstered in new Nylon combinations with special check weave and Durafab trim in two-tone Green was the standard interior with the six solid exterior colors and twelve two-tone combinations. Two-tone Blue was standard with four different solids and nine two-tones. Both upholstery choices switched with opposite exterior colors at no extra cost. Leather upholstery was also a no cost option on the Super Wasp convertible.
HUDSON HORNET SIX – SERIES 7C. The 1953 Hudson Hornet was similar to the previous year’s model, except that the strut bar grille look was eliminated and the air scoop hood was added. Since the Commodore 8 was gone, the Hornet now occupied the top-of-the-line Hudson position.
Hornets had the equipment used on Wasps as standard, plus front rectangular bumper guards, front outer bumper guards, electric clock, large hub caps, front and rear foam seat cushions, and hydraulic window regulators for convertibles. The rocket-ship shaped Hornet front fender and trunk ornaments returned. Special decorator check weave Nylon upholstery was featured in the same colors as Wasp interiors, and a slim three spoke steering wheel with specially positioned horn button was fitted.
The H-145 six-cylinder engine, with the “Power Dome” aluminum cylinder head was standard, with the Twin H-Power I-6 as optional.
Engines
Click the Tab to See the Details
- Jet Standard 202 CID I-6
- Jet Twin H-Power 202 CID I-6
- Wasp 232 CID I-6
- Wasp 262 CID CID I-6
- Wasp Twin H-Power 262 CID I-6
- Hornet 308 CID I-6
- Hornet Twin H-Power 308 CID I-6
Jet and Super Jet Standard Six: Inline L-head six-cylinder. Chrome alloy block. Displacement: 202 CID. Bore am stroke: 3.00″ x 4.75″ inches. Compression ratio: 7.5:1. Horsepower: 104 @ 4000 RPM (106 @ 4000 RPM with optional 8:1 cylinder head). Torque: 158 @ 1400 RPM. Four main bearings. Solid valve lifters. Carburetor: Carter one-barrel type: Models WA1-2009S or SA.
Jet and Super Jet “Twin H-Power” Six: Inline L-head six-cylinder. Chrome alloy block. Displacement: 202 CID. Bore am stroke: 3.00″ x 4.75″ inches. Compression ratio: 8.0:1. Horsepower: 114 @ 4000 RPM. Torque: 160 @ 1400 RPM. Four main bearings. Solid valve lifters. Carburetors: Two Carter one-barrel type WA-I model 2013-S. (Twin H-Power became a factory-installed production option for 1953 Jets early in the 1953 production run).
Wasp Six: Inline L-head Six-cylinder. Chrome alloy block. Displacement: 232 CID. Bore and stroke: 3.5625″ x 3.875″. Compression ratio: 6.7:1. Horsepower: 112 @ 4000 RPM. Torque: 175 @ 1600 RPM. Four main bearings. Solid valve lifters. Carburetor: Carter one-barrel type WA-1 model 749S.
Super Wasp Six: Inline L-head six-cylinder. Chrome alloy block. Displacement: 262 CID. Bore and stroke: 3.5625″ x 4.375″. Compression ratio: 6.7:1. Horsepower: 127 @ 4000 RPM. Torque: 200 @ 1600 RPM. Four main bearings. Solid valve lifters. Carburetor: 2-barrel WGD Type Model 776S.
Super Wasp “Twin H-Power” Six: Inline L-head six-cylinder. Chrome alloy block. Displacement: 262 CID. Bore and stroke: 3.5625″ x 4.375″. Compression ratio: 6.7:1. Horsepower: 140 @ 4000 RPM. Torque: 200 @ 1600 RPM. Four main bearings. Solid valve lifters. Two Carter one-barrel type WA-1 model 990S.
Hornet “H-Power Six”: Inline L-head six-cylinder. Chrome alloy block. Displacement: 308 CID. Bore and stroke: 3.8125″ x 4.5 inches. Compression ratio: 7.2:1. Horsepower: 145 @ 3800 RPM. Torque: 257 @ 1800 RPM. Four main bearings. Solid valve lifters. Carburetor: Carter two-barrel type WGD model 776S.
Hornet Twin H-Power Series Six: Inline L-head -cylinder. Chrome alloy block. Displacement: 308 CID. Bore and stroke: 3.8125″ x 4.5 inches. Compression ratio: 7.2:1. Horsepower: 160 @ 3800 RPM. Torque: 260 @ 1800 RPM. Four main bearings. Solid valve lifters. Carburetors: Two Carter one-barrel type WA-1 model 968S.
Chassis Features
-
- Wheelbase: Jet 105″, Wasp 119″, Hornet 124″.
- Overall length: Jet 180.69″, Wasp 201.50″, Super Wasp 202.50″, Hornet 208.50″.
- Front tread: Jet 54.00″, All Others 58.50″.
- Rear tread: Jet 52.00″, All Others 55.50″.
- Overall width: Jet: 73.50″ All Others: 77.656″.
- Tires: Jet 5.90 x 15 Super Jet 6.40 x 15 Hornet Convertible 7.60 x 15 All Others 7.10 x 15.
Significant Options
-
- Backup lights, Super Jet ($18); Wasps and Hornet ($24).
- Cigar lighter ($4).
- Custom wheel discs Jets and Wasp ($20); Super Wasp and Hornet ($18).
- Deluxe steering wheel ($20).
- Direction indicator, Jets ($21); Wasps ($24); Hornet ($24).
- Dura-fab trim ($53).
- Eight-tube pushbutton radio ($100).
- Electric clock, Jets ($22); Wasps ($19).
- Exhaust deflector ($2).
- Front fender top ornaments ($7).
- Front foam seat cushions, Jets ($13); Wasp ($14).
- Front outer bumper guards ($15).
- Front rectangular bumper guard ($24).
- Glare-proof mirror ($5).
- Hand-buffed genuine leather trim ($132-146 per body style). NOTE: leather trim not available on base Jet. Blue combinations not available on base Wasps.
- Heavy-duty shock absorbers ($14).
- Hydraulic window regulators for Super Wasp convertible ($67).
- Large hub caps ($11).
- Large plastic rear window for convertible ($10).
- Orlon convertible top ($134).
- Outside rear view mirror, Jets ($5); others ($6).
- Outside sun visor with traffic light viewer ($33).
- Rear foam seat cushions (same price per model).
- Rear seat arm rests, Jet and Wasp two-door sedan ($4).
- Rear wheel covers, (fender skirts) ($15).
- Remote control Weather Control heater, Jets ($73); others ($74).
- Six-tube manual radio ($82).
- Solex glass with sunshade windshield ($42).
- Special solid paint colors on Jets ($27); other models ($28).
- Tire options for Jets and Super Jets included whitewalls, six-ply and Super Jet size on Jet at exchange prices from $6 to $50.
- Tire options on other Hornets, Wasps and Super Wasps included 7.60 x 15 size, white sidewalls and special order six-ply choices at exchange prices from $22 to $72.
- Tire options on the Hornet convertible included whitewalls at $41 exchange price, and six-ply black walls at $54 exchange price.
- Two-tone paint combinations on Super Jet only ($27); on Super Wasp or Hornet only ($31). NOTE: Special and two-tone colors were not available on base Jet or base Wasp.
- Wheel trim rings ($15).
- Window and wing vent shades, except convertible and Hollywood hardtop ($18).
- Windshield washer ($11).
Body Paint Color Codes
Click on the Paint Code Name to See the Mix Codes for the appropriate color:
1953 Hudson
| K-5 Ebony Black | |
| B-96 Broadway Blue | |
| H-27 Texas Tan | |
| J-97 Southern Blue | |
| M-64 Toro Red | |
| G-128 Pearl Gray | |
| N-135 Honey Cream | |
| P-136 Blue Grass Green | |
| Q-133 Surf Green | |
| S-132 Meadow Green | |
| CC-134 Robins Egg Green | |
| RR-137 Seal Gray |
1953 Hudson –
Current Market Values
Hudson in Racing
A special “7-X” engine package was released for “severe usage”, but was really about high-performance stock car racing. This power plant was a crate engine that was not factory installed and could only be ordered by serious racer, over the counter. Horsepower ratings were never released as exact numbers because each engine was hand assembled (“blueprinted”) and continuously modified based on previous race results. It was generally agreed that 210-220HP was about right.
The 7-X package helped Hudsons capture 22 (out of 37) major NASCAR races, with driver Herb Thomas winning championship honors for the season. In AAA competition 13 (out of 16) races went to Hudson. In all, the Hornets took checkered flags in 35 of 53 contests.
Click HERE to learn more about Hudson’s stock car victories.
Click HERE to learn about the “7X” race engine.
Historical Footnotes
The 1953 Hudson line was introduced in November 1952. Rumors of an impending merger between Hudson and another independent manufacturer began circulating in Detroit.
Powertrain Options
- Oil bath air cleaner ($8).
- Two oil bath air cleaners with ‘Twin-H’ power package ($16).
- Aluminum cylinder head, Wasps ($14); Jets ($12).
- Twin H-Power setup for the Jet sedan ($50)
- Special 127 horsepower Super Wasp Six for Wasp ($37).
- Hydra-Matic Drive ($176).
- Oil filter ($14).
- Overdrive for Jets ($102); for other models ($111).
- Combination fuel and vacuum pump for base Wasp ($12); for Jet/Super Jet ($11).
- Twin oil bath air cleaners mandatory on Wasp 4C with “Twin-H Power ($85.60).
- Available rear axles included 4.09:1, 4.10:1 4.55:1, 4.27:1, 3.54:1, 3.31:1 and 3.07:1 gear ratios. Specific applications of axle ratios varied with models and transmissions, but options available were no extra cost.
Related Document
Downloads
Files directly related to the 1953 Hudson Line will appear below. Click to Downlad:
Related Images
Related Images to the 1953 Hudson Line will appear below
1953 Hudson Hornet Convertible
1953 Hudson Hornet Convertible. The convertible Hornet was the highest-priced Hudson in 1953 at $3,342. 150 were produced.
1953 Hudson Hornet 4-door Sedan
1953 Hudson Hornet 4-door Sedan. The 4-door only weighed 50 lbs. more than the Club Coupe so it was no slouch when it came to performance. Over 16,000 Hornet 4-doors were delivered this year, making it the most popular Hudson in 1953.
1953 Hudson Hornet 2-door Hollywood Hardtop
The 1953 Hudson Hornet Hollywood Hardtop. The Hollywood was the hot and sexy street car. About 910 hardtops were sold.
1953 Hudson Hornet 2-door Club Coupe
The 1953 Hudson Hornet Club Coupe was the racer’s favorite. About 10,000 Club Coupes were built and sold.
1953 Hudson Super Wasp Convertible
The 1953 Hudson Super Wasp Convertible. Only 50 were made, signalling the huge decline in Hudson sales.
1953 Hudson Super Wasp 2-door Hollywood Hardtop
1956 Hudson Super Wasp Hollywood Hardtop. The Super Wasp could be had with Twin-H Power on its 262 CID I-6, making it the junior hot rod of the Hudson line. 590 were produced.
1953 Hudson Super Wasp 4-door Sedan
The 1953 Hudson Super Wasp 4-door Sedan sold well for the 1953 year, but no enough to bolster sagging Hudson sales.
1953 Hudson Super Wasp 2-door Club Coupe
The 1953 Hudson Super Wasp 2-door Club Coupe should have been a great seller, but it was not.
1953 Hudson Super Wasp 2-door Sedan
1953 Hudson Super Wasp 2-door Sedan was really a Brougham. Unfortunately Hudson combined most of the Wasp and Super Wasp production figures so exact totals are not known.
1953 Hudson Wasp 4-door Sedan
The 1953 Hudson Wasp 4-door Sedan replaced the Pacemaker but did not sell as well as the previous year. The is no doubt that the new Jet ate into the Wasp’s territory.
1953 Hudson Wasp 2-door Sedan
Like the 4-door, the 1953 Hudson Wasp 2-door Sedan was compromised by the sale of the new Jet.
1953 Hudson Wasp 2-door Club Coupe
The 1953 Hudson Wasp 2-door Club Coupe also fell with a dull thud. The Jet 2-door sat in its sales area.
1953 Hudson Super Jet
The 1953 Hudson Super Jet 4-door Sedan differed from the base car in more stainless trim on the outside and a nicer interior. For that you paid $1,954 versus $1,858.
1953 Hudson Jet 4-door Sedan
The 1953 Hudson Jet 4-door Sedan differed from the upscale Super Jet car by less stainless trim on the outside and a plain interior. For that you paid $1,858 versus $1,954.